Identity for a ladies lingerie and underwear seller of more provocative and risque nature.

Think Ann Summers but more 'devilish'.

Needed to capture a stylish and elegant naughty and mischievous feel, but not seedy or cheap. Something to hopefully smile about when you see it.

The logomark I have thus created has a few meanings. Not all are obvious but they are subtle in nature. The main representation is of the view of in between a ladies thighs, with her legs open up. There is a slight visual link to the 'behind', and also 'breasts'.

The top part of the mark, the pubic region, stretches out to form a devil horn/ears look.

The main font is MrsEavesSmallCaps with the tag line being Agenda Bold.